Welcome to the Library: a Digital Asset Management tool for Twilio

A one stop shop for all your brand resources. Twilio didn’t have an efficient system for categorizing our brand. So, we created the Library, a Digital Asset Management Tool (DAM). It’s an online brand center, which is a resource for all your brand needs – from icons for a presentation to building your own e-book. The web made it easy to consolidate brand management in one place, giving employees & vendors user-friendly tools & resources. We named it the Library because we believe good design should be accessible to anyone. Libraries collect and provide access to published materials in order to keep people informed, promote scholarship, and provide entertainment (in our case, education).

Problems

• Repetitive or outdated creative requests

• Brand violations

• Lost or missing files that are hard to search

• Tight deadlines

• People reporting not having a great user experience interacting with the Brand

Solutions

• A Brand Platform that is made up of guidelines, resources, and a help center.

• Passive help: video series, documentation, best practices that can be accessible at any time.

• Active help: a seamless system for submitting new requests and working with the Brand team.

Designing with Bynder, our host

The Library is hosted on Bynder, which is a digital asset management platform based on the cloud. Along with Bynder, Twilio personalized the metadata so it’s easier custom filtering and tagging. I also incorporated our branding to keep the look and feel as consistent as possible as users go from the guidelines on twilio.com/brand to library.twilio.com.

Birds are a part of the company culture, so I elaborated on this to incorporate an American Robin as the brand team’s bird, all the way to the blue eggs as the “New creative request” thumbnail. I had fun adding the Japanese Tit in the “Translation request” thumbnail, and the Cardinal as the “New Vendor Onboarding request”.