Launching a new onboarding experience with AI

Introducing Cobuilder: a way to instantly build apps with AI

Launch Overview

A new feature has been rolled out! We are launching Cobuilder, which makes it easy to create custom applications in seconds using plain text.

This will be mainly a product-centric launch that allows people to interact directly with a logged out version of AI App Setup. The sentiment is to drive hype through the product feature itself, a true Don’t Tell Me, Show Me! move.

Launch Goal

Drive as many existing and new users as possible to enter a prompt and build an app. We want people to rethink the builder experience and make it dramatically easier and faster to build simple apps.

Introducing Airtable Cobuilder.

A game-changing addition to Airtable that is making no code more mainstream than ever, empowering teams to create apps that are simple, intuitive and easily customizable. Tell Cobuilder what you want and watch the magic happen in moments.

This was our first launch that had an ungated demo experience - the marketing landing page would direct to a unique interactive experience that allows anyone to type in a prompt and see an app unfold before their eyes. No need to watch a video explain - use AI yourself.

See me describe how we built in in this video.

In our first week, we reached 10k apps built with Cobuilder, encouraging many early adopters to utilize the power of AI to building apps, furthering the strength of a no-code platform for enterprise companies.

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